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- <text id=91TT0966>
- <title>
- May 06, 1991: Business Notes:Consumer Credit
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1991
- May 06, 1991 Scientology
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 49
- Business Notes
- CONSUMER CREDIT
- Take My Card--Please
- </hdr><body>
- <p> The latest revolution out of Boston pits recession-battered
- restaurateurs against charge-card giant American Express. Steve
- DiFillippo, owner of Davio's, where a Northern Italian
- veal-chop dinner for two can run $100, needed to pare costs. He
- threatened to turn away the American Express card unless Amex
- reduced its take--3.25% of every purchase, vs. 1.7% to 2% for
- Visa and MasterCard. Last week the combatants struck a truce
- when DiFillippo accepted Amex's offer of a 2.9% rate, saving him
- $11,000 a year. Amex also offered him $6,000 of advertising as
- part of a new nationwide program to rouse diners out of the
- doldrums. DiFillippo says his complaints to American Express
- went unheeded until a local newspaper pictured him attacking the
- plastic card with a butcher knife. That apparently hit a nerve
- at other restaurants as well, several of which have dropped the
- card. Now DiFillippo feels vindicated. "We won!" he exults.
- "They were so arrogant. Now they're actually listening. It is
- a great victory for us." Says American Express vice president
- Lawrence Kurlander: "We understand restaurants are having a
- difficult time. We are sensitive to that."
- </p>
-
- </body></article>
- </text>
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